Insights
A keynote is forty-five minutes that the audience will remember longer than the rest of the program. Here is how to find the right speaker, what fees look like, how bureaus work, and what belongs in the contract.
Read →The most marketed corner of coaching and the least regulated. This guide separates what has evidence behind it from what has a launch funnel behind it.
Read →Executive coaching is a sponsored engagement with three parties in the room. This guide covers when it works, how companies buy it, what it costs, and how to select a coach for a senior leader.
Read →Most consulting engagements fail at the brief, not at the work. This guide covers the types of consultants, how fees work, how to write a brief that gets useful proposals, and how to measure the result.
Read →Career coaching is cheap compared with a wrong move and expensive compared with doing nothing. Here is how to tell which one you are buying.
Read →A business coach is a hire, not a friendship. Here is how to run the decision: what a coach does, what it costs, which credentials mean something, and the questions that separate good practitioners from good marketers.
Read →Agencies sell capacity and expertise you do not have in house. The trick is buying the expertise without paying for capacity you do not need. This guide covers the models, the fees, the selection process and the warning signs.
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